The Greatest Guide To Johnnie Walker Blue Label Ultra
The Ultra bottle is the result of a 5-calendar year quest by Johnnie Walker’s proprietor, Diageo, to discover the most sustainable and lightest packaging achievable whilst retaining the luxury aura of your franchise and its Exclusive combination of whiskies, which consist of ultra-scarce Oban, Brora, Royal Lochnagar, and a number of other ghost distilleries.
The end result observed glass becoming hand-blown into a teardrop shape. For The very first time during the brand name’s historical past, the enduring sq. Johnnie Walker bottle has long been reformed.
Diageo’s experimented with sustainable packaging before—a ninety% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle could be the tip of the spear for glass—specifically for businesses wishing to offer in Europe.
Aroma: Deep waves of dried fruits, antique oak, and delicate smoke with whispers of darkish chocolate and florals
Global Style Director at Diageo, Jeremy Lindley who led the design project, mentioned, “Johnnie Walker Blue Label Ultra was born away from an ideation session considering the future of luxury. With other categories moving towards light-weight – such as eyewear and higher-overall performance cycling – we questioned whether or not luxury spirits could abide by go well with. “We took our eyesight to the staff of skilled glassmakers and during a five 12 months examination-and-discover system bit by bit uncovered how to make exquisite, lightweight glass.
From peaty whisky to fruity whisky, lean on our qualified insights to discover the total wide range and character of different whisky flavours.
The end result is really an sector-initial that, and obtaining exquisite attractiveness, showcases what luxurious, lighter-bodyweight, lessen-carbon bottles of the long run could look like. As Section of the Diageo Spirit of Progress action approach, Johnnie Walker aims to decrease the weight of glass Utilized in its packaging; an ambition that is aimed toward reducing the quantity of carbon emissions associated with packaging.3 Even though the technologies will not be however available to start bottles of the excess weight at scale, completely, the know-how Johnnie Walker has garnered is currently currently being placed on lightweighting projects throughout the Diageo portfolio.
Of course—this collectible version may be ordered on the internet and delivered securely to your door with signature confirmation.
With much less than 888 bottles unveiled globally, Each and every bottle is separately numbered and presented inside of a luxury collector’s circumstance.
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Five years in the past, Johnnie Walker set out with a certain ambition; to move the spirits marketplace forward. Owning seen that many luxury types have been heading in a new course – ‘delicate’, in lieu of ‘hefty’ – the model sought to experiment with certainly one of its most luxurious whiskies. Aiming to force the boundaries of lightweighting glass, all inside the identify of progress.
“We took our vision to your team of skilled glassmakers and throughout a five 12 months exam-and-find out course of action gradually learned how to create stylish, light-weight glass. The complex challenges that lightweighting presents led us to incorporate a variety of structure and production specs that we could not have envisaged At the beginning of our journey; within the need of the tear fall condition which We've moulded to nevertheless mimic the enduring square kind of Johnnie Walker bottles, on the addition of the protective cage to allow for any round base, and the hand-producing and filling of every personal bottle in order to avoid damages in creation.”
We learned the lightest, strongest glass bottle you can make with no compromising durability is often a teardrop shape.
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That process fell to Diageo’s global design and style director Jeremy Lindley. Energy and protection had been Lindley’s priorities, but purpose required to follow kind. Immediately after Studying that the In a natural way strongest condition for glass is the teardrop—the shape it The natural way assumes when liquid—Lindley and his team produced a teardrop with square more info sides, within a nod on the typical Johnnie Walker silhouette.
Together with this, for The very first time in Diageo’s historical past, a license to our patent for mild-bodyweight glass beverage containers will likely be supplied on a royalty-free foundation to all as a method to motivate progress in the broader market.