The Greatest Guide To Johnnie Walker Blue Label Ultra

To celebrate this technological breakthrough, only 888 confined edition bottles are going to be developed making this an unmissable piece of record for collectors.

This new, light-weight bottle is often a issue of exquisite splendor; but much more importantly, it demonstrates what is achievable In terms of lightweighting glass. We'll proceed applying these learnings across our range, getting much more progressive strides as we look to the future of Scotch.”

Johnnie Walker’s 5 years of research and improvement have intended the awareness gained is getting utilized throughout the choice of Diageo products and solutions.

At just 180g without the closure, the Johnnie Walker Blue Label Ultra bottle has actually been created by adopting a examination-and-study product, designing and exploring without the need of limitation and imagining what the way forward for light-weight luxury packaging could bring.

We hope that our discoveries may have a beneficial influence inside the broader marketplace and assist learn new options for lighter, lessen carbon packaging alternatives.”

This new, lightweight bottle is actually a factor of exquisite magnificence; but much more importantly, it demonstrates what is possible In regards to lightweighting glass. We're going to keep on implementing these learnings throughout our variety, getting much more progressive strides as we look to the way forward for Scotch.”

We hope that our discoveries should have a good effect in the broader business and aid explore new choices for lighter, decrease carbon packaging solutions.”

Sure—this collectible edition might be purchased on the web and transported securely for your door with signature confirmation.

Established via a exam-and-master product with external glass makers, this light-weight bottle encompasses a handblown teardrop condition that reimagines Johnnie Walker's legendary square design and style, exemplifies the future of light-weight, and can help find new opportunities for lighter, reduced carbon packaging solutions.

“We didn’t understand what we were heading to be able to reach after we set out to push the boundaries of luxurious, and the result is something which numerous mentioned wouldn't be achievable. 

Diageo has said the “Earlier claimed ‘lightest fat scotch whisky bottle’ was introduced by a UK retailer and weighed around 298 grams.” 

Diageo has submitted filings to possess its granted British isles Patent No. GB2616831 B endorsed as licensable of suitable about the UKIPO patent register, and interested get-togethers are click here invited to ask for a typical royalty cost-free, non-unique licence from Diageo.

Aroma: Deep waves of dried fruits, antique oak, and refined smoke with whispers of darkish chocolate and florals

“We’re most likely about 12 months from These very first items hitting the marketplace because of the lightweighting system.”

“You'll be able to say It really is beneficial that we’re acquiring ahead in the curve with each of the legislation. But we’d begun [Ultra] right before [PPWR regulations] have been revealed,” says Lindley, introducing that it’s significant for Diageo to prioritize as it’s a “considerable alter for [all our liquor types] to get contemplating minimal probable packaging body weight.

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Along with this, for the first time in Diageo’s history, a license to our patent for light-weight-pounds glass beverage containers will be offered with a royalty-absolutely free basis to all as a way to encourage development in the wider business.